Interleukin Genetics
Website Redesign
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Project Story
Interleukin Genetics, a biotechnology company in the midst of rapid growth, focuses on the development of personalized health through its innovative research and development in genetics. Since its growth, it has established a position in the market and therefore seeks to create a sharp brand message and delivery of the company’s focus and offerings. Objectives & Challenges
Interleukin Genetics was in need for a redesign of their existing website. They needed to demonstrate a strong sense of scientific credibility with its target audiences and also make available a library of resources and tools. Interleukin Genetics called upon Embarc to recreate its website so that it may reach key investors and educate doctors and patients about their innovative gene therapy products.
The business goals of the project included: - Educate doctors/patients while creating additional appeal about the company offerings in innovative gene therapy products.
- Improve upon the company’s brand and its message
- Provide homepage call-to-actions and easily managed/updated highlight areas
- Create a strong Investor Relations
- Provide resources, FAQs, updates to target audience
- Strengthen partnerships
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