Project Story
"Embarc was a fantastic partner in the creation of our website. They took the time to understand our business and our goals for the site and established a collaborative dynamic between the two companies that resulted in a website that met our high expectations. We set a very aggressive timeline for the creation of our website and Embarc worked diligently to actually stay ahead of schedule." Steven Ertel
Vice President, Business Development
Acceleron Pharma 
Based in Cambridge, MA, Acceleron Pharma is developing biotherapeutics for the treatment of musculoskeletal, metabolic and cancer-related diseases. The company is establishing itself as the premier company in their field with its lead program, ACE-011, in clinical development for the treatment of bone loss. In preparation for a major industry trade show, Acceleron Pharma sought Embarc's expertise to design, develop and launch a website that would convey the authority, stature, and credibility that the science and business of their organization requires. Acceleron needed a website that established their online brand identity and accurately communicated their science and company vision to all key target audiences. Embarc worked closely with Acceleron's Senior Management team to assess the Company's offering for all key constituents; cultivate key points of meaningful differentiation from the perspective of relevant audiences; and come away with a picture that became the starting point for online brand communication. - As a building block of brand development, an analysis of Acceleron's strengths, weaknesses, opportunities and threats was performed. Identification of these elements enabled a deeper understanding of the context of the brand and market advantages that to be leveraged.
- Building on Acceleron's Key Messages and working closely with internal team members creating site content, Embarc integrated a Search Engine Optimization campaign to ensure the content appealed not only to Acceleron's key audiences, but also targeted search terms selected for the most site traffic.
- Embarc implemented the EzUpdate Content Management System, which empowers Acceleron's staff with the ability to add press releases, update management biographies, and change content on every page of their site.
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