Project Story
"Embarc best represents the ideal partner, with a no-nonsense approach to web design and a solid methodology."
James Owen, Ph.D.
Manager, Business Development
Aveo Pharmaceuticals 
In 2006, AVEO Pharmaceuticals recognized a new time had come for the company. AVEO had matured past the startup stage in the company's lifecycle. The face of the company was changing and consequently, their website needed to better reflect their new vision and strategy. Objectives AVEO brought Embarc on-board as a trusted interactive marketing partner. Together, we elevated the AVEO brand beyond the legacy of their former name, Genpath, and established a stable foundation that was ready for future growth. The business goals of the project included: - Explain the AVEO scientific platform
- Clearly articulate the corporate vision, strategy to web visitors without requiring them to read much content
- Raise awareness in the public with a professional profile
- Ability to manage events, job postings and key content
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