Project Story
"Embarc really understands the importance of process when it comes to creating a Web site. They know all the steps cold - from requirements analysis through Q&A - and carefully led us through them. Their attention to both detail and to schedule was exceptional, and was their artistry in designing a site for us that really looks first-rate." Dan Phillips
Partner
Phillips, DiPisa & Associates
Phillips, DiPisa and Associates (PDA) is an executive recruitment firm serving hospitals and other medical institutions all along the east coast and beyond. PDA has an extremely successful track record for search completion and client retention and is very well known in the greater Boston area. ObjectivesPDA wished to gain numerous business results from its website presence. Embarc needed to reinforce the company’s mission and make a focus of its credibility, expertise, and trustworthiness through a fresh, new web presence. Philips DiPisa's national reach and shart focus needed to be conveyed quickly and clearly to the all visitors of the website.
The business goals of the project included: - Reinforce the new branding and message
- Introduce a sign-up feature to retain current audience and attract new clients
- Strengthen the SEO practices of website
- Provide educational resource materials to visitors
- Allow for the receipt of candidate resumes
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