CJP SeniorDirect selected as 'Non-Profit Industry Standard of Excellence.'
09/18/2007
NEWTON UPPER FALLS, MA (September 18, 2007) - The Web Marketing Association ("WMA") today announced that it has awarded a "Non Profit Industry Standard of Excellence" WebAward for 2007 to Combined Jewish Philanthropies' Senior Direct website. CJP SeniorDirect is a professionally staffed telephone information and referral service and augmented by a website. The telephone line is staffed Monday to Friday from 9:00 am to 5:00 pm by experts knowledgeable in eldercare issues and conversant with the full range of Boston's eldercare services and government-subsided programs and benefits. Built by Embarc Inc, the CJP SeniorDirect website provides information about each agency and answers callers' most frequently asked questions.
WMA, an organization devoted to establishing high standards for Internet marketing and corporate Web development, annually recognizes the individual and team achievement of Web professionals who create and maintain outstanding corporate websites. More than 2,400 sites from 40 countries were adjudicated in 96 industry categories during this year's competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.
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About Combined Jewish Philanthropies
Combined Jewish Philanthropies (CJP) is the oldest federated Jewish charity in the United States. Founded 110 years ago, CJP represents almost 250,000 people and supports a network of more than 200 agencies, schools, synagogues and programs in Greater Boston, Israel and abroad. We collaborate with and raise funds for a wide range of Jewish agencies and institutions to support a vibrant community for today, tomorrow and future generations.
About Web Marketing Association
Now in its 11th year, the WebAwards is the premier annual website award competition that names the best Web sites in 96 industries while setting the standard of excellence for all website development.
About Garfield Group Interactive
Founded in 1995, Garfield Group Interactive (GGI) is an interactive marketing firm that consistently delivers strategic planning, award-winning design, and leading-edge technical services in order to achieve measurable business results. Teamed with its sister agencies, Garfield Group Branding and Garfield Group Public Relatrions, GGI serves a variety of markets - including vertical expertise in Biotech, Medical Device, and Pharmaceutical industries. Our clients include a number of leading companies such as Biogen Idec, Sepracor, Philips Lifeline, Reebok, and National Grid Wireless.
