Garfield Group Acquires Embarc, Inc.
12/11/2007
NEWTOWN, PA and NEWTON UPPER FALLS, MA - The Garfield Group, Inc. today announced that it has substantially acquired all the assets of Embarc, Inc., an interactive marketing firm serving the biotech, pharmaceutical and healthcare markets. The Embarc team will now be known as Garfield Group Interactive and will continue to work from its current location in the Boston area.
The addition of Garfield Group Interactive will complement the marketing communications offerings already provided by Garfield Group Branding and Garfield Group Public Relations. Together, the companies will address a broader set of marketing communications needs for customers in the information technology, engineering, biotech, pharmaceutical and healthcare industries.
"Today, the Internet is an essential marketing and communications channel for every business," said Matthew Mamet, president of Embarc, Inc. and the new vice president of Garfield Group Interactive. "Combining strategic branding, advertising and public relations services with Embarc's expertise in Internet marketing and communications gives our clients the ability to better engage their customers across every major marketing channel."
"Garfield Group Interactive brings added depth and breadth to an already substantial portfolio of branding and public relations capabilities," commented Larry Garfield, president of The Garfield Group, Inc. "It provides us with the dedicated resources required to further attract, educate, capture and convert the decision-makers critical to our clients' success. It also puts Garfield Group closer to our Boston-based clients while expanding our presence in a region known for outstanding technology and healthcare companies."
John Suender of Everingham & Kerr, Inc. acted as financial advisor and negotiated the transaction for The Garfield Group, Inc. Please visit www.everkerr.com for more information.
About Garfield Group
Garfield Group Branding, a branding, design and advertising agency, and Garfield Group Public Relations, a full-service public relations firm are both based in Newtown, PA. These companies were founded, and built, by senior communications executives who have experience with both large brands and emerging companies in the information technology, electronics, engineering, healthcare and bio-tech industries. For more information, please visit: www.garfieldgroup.com
Contact:
Christian Barbato
Garfield Group Public Relations
(215) 867-8600 (x227)
cbarbato@garfieldgroup.com
Matt Donaruma
Garfield Group Public Relations
(215) 867-8600 (x257)
mdonaruma@garfieldgroup.com
About Garfield Group Interactive
Founded in 1995, Garfield Group Interactive (GGI) is an interactive marketing firm that consistently delivers strategic planning, award-winning design, and leading-edge technical services in order to achieve measurable business results. Teamed with its sister agencies, Garfield Group Branding and Garfield Group Public Relatrions, GGI serves a variety of markets - including vertical expertise in Biotech, Medical Device, and Pharmaceutical industries. Our clients include a number of leading companies such as Biogen Idec, Sepracor, Philips Lifeline, Reebok, and National Grid Wireless.
